Blog
4 Reasons to Hire a Virtual Appointment Setter
Ever sit through a meeting that could’ve been an email? Or had a lead that isn’t fit for your company’s services at all? We’ve all been there, and we know how frustrating it is. Time spent in those meetings is precious and can’t be taken back. Any business owner knows that appointments with potential…
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Boom! It’s A Match: How to Create a Buyer Persona
In our previous post, we emphasized the importance of using targeting for effective lead generation. In order to help achieve the goal of targeted leads, we’re going to discuss the importance of creating a buyer persona. What is a buyer persona? Also called marketing persona and audience persona, a buyer persona is a detailed…
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Bad Customer Service Can Break Your Business
No matter how good a company’s products are, one thing can always hinder its growth: BAD CUSTOMER SERVICE. Picture this: a flower store you love is offering a discount for its items on Valentine’s Day. You order for your loved one right away. Instead of being delivered on the same day, the flowers are…
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Creating a Style Guide for Your Brand – Tips
Since we’ve mentioned the importance of having a brand style guide in the previous blog, now we will be giving you tips on how to create a style guide. Define your company’s values One of the most important tips on creating a style guide is identifying your company’s values. What are your goals?…
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Why Your Brand Needs A Style Guide
Do you see a striking difference from the design of your website, to your internal newsletters, to your printed marketing collaterals? Ever find yourself struggling to find unifying elements in the works your graphic designers churn out for your weekly social media posts? The scenarios above can be due to the lack of a BRAND…
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The Importance of Hiring a Trustworthy Bookkeeper
Dealing with money and finances is serious business. A good handle on finances can make or break your business. However, we understand that keeping track of your finances is no easy feat and requires a tremendous amount of effort. This is also a vital reason why you need to find a trustworthy bookkeeper or…
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Reasons to Hire a Virtual Bookkeeper
Have you not considered to hire a virtual bookkeeper yet? Every entrepreneur has to learn to deal with their finances properly. However, as the business grows, so do the everyday tasks one has to fulfill. Time is of the essence, but unfortunately, with all the things that need to be done, time is often…
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Understanding the AIDA Formula
The digital marketing landscape is constantly changing. We forecast new trends and try to apply them to our businesses every year. However, some classic theories in digital marketing are still relevant and are as effective today as the AIDA formula. As a digital marketer, it is vital to understand how these structures work. …
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