What Insurance Customers Want in 2022

 

We’re all familiar with the adage, ‘The customer is King.’ The same is true for the insurance market. Even if your client already has an existing policy, you should continue being a trusted go-to for all their concerns, needs, and inquiries. Part of being an efficient agent or business owner is knowing what your insurance customers want and keep yourself updated on the latest consumer trends to align your business and attract potential customers.

 

Here are some findings on what insurance customers want in 2022:

Trust over convenience

For complex decisions when it comes to their insurance claims and policies, customers prefer a trusted human. Fifty-eight percent of consumers said they trusted a human advisor in a branch to help them make an insurance claim and 54 percent agreed that they would trust such a person to give them advice about products and services.

 

Presence across multiple channels

Insurance customers want to interact with insurers in their channel of choice. Consumers like the speed and convenience of digital channels but want the option to talk to a real person, even in a digital space.

 

Personalized, prompt interactions

While technology already plays a big part in how people purchase, the EMPATHY provided by a real human is unmatched. The majority of insurance customers said they didn’t mind which channel to use to communicate, as long as their needs are met promptly and conveniently.

When it comes to streamlining your services to fit what the customer wants, THE TIME IS NOW. Some insurance agents have hired virtual assistants to help them with tasks such as customer support, social media marketing and management, admin, lead generation, and appointment setting.

 

Are you looking for reliable virtual assistants to help you give what your insurance customers want? One of the trusted virtual assistant companies in California that you can turn to is Virtual Assistant Talent. Call 1-866-596-9041 for a FREE consultation today!