How Data Analytics Can Help Grow Your Business
With a huge availability of data coming from different platforms, analytics, and metrics, what does it really mean to be data-driven? Websites get a different way of tracking as well as social media platforms. Depending on your campaigns, these channels need to have a crossover of data tracking before you come up with an insight on customer journey and behavior and that’s just a small chunk of what you can use data for.
Traditional data collection has been used for decades in coming up with sound marketing strategies and sales conversions for different businesses. But now that data is readily available with just a few clicks, marketers get overwhelmed in trying to make sense of the various data collection being done by different tracking tools. To help you out, we have listed the top 3 data collection trackers that you need to have in place to help you grow your business with data.
1. Google Analytics
If you haven’t yet, make sure you have a Google Analytics tracking code installed on your website. Without this, putting up your website is just like opening up a brick-and-mortar store without CCTVs in place. With Google Analytics, you can track how many users are visiting your website in real-time or for a certain duration (weeks, months, or years). New and Recurring users are also counted and the frequency of their visits to the website. The most important part of the data being collected by Google Analytics is finding out where your visitors are coming from: Organic, Paid, Referral, or Social. This way, you can easily point out to which channel you can attribute the growth or surge in visits and drive more efforts in that specific channel for your incoming campaigns. You can also measure the total number of events like Phone Calls and Contact Us form submissions via Google Analytics through Google Tag Manager.
2. Facebook Insights
Setting up a social media page, starting off with Facebook seems to be a requirement that most businesses don’t understand how to maximize. Facebook remains to be the top social media platform being used globally, together with Instagram. Understanding the demographics of your brand’s current following on these platforms is the key to creating content that would resonate with them and that starts by analyzing the Audience data that are readily available via Facebook Page Insights. Knowing the age demographics and location of your page will give you an advantage in scheduling your posts at the right day and time when your page’s followers are most active. The total number of Reach of your posts can also help you benchmark the level of engagement that your page has organically which would then lead you to the right kind of strategy boosting for your campaigns and promos. It’s best to install a Facebook Pixel on your website to properly track each event being done on your website and attribute it to your social media campaign efforts.
3. Lead Tracking Software
Investing in a good and reputable customer relationship management (CRM) tool will help you turn your leads into sales. A good CRM can provide you with a comprehensive perspective of the customer journey as well as the contextual knowledge required for a complete customer view and opportunity forecasting. Proper tagging of cold to hot leads, checking their progress, measuring each lead’s decision-making timeframe, and gathering their provided data will help you build a strong customer database that you can use in planning a strategy for your next campaign, promos, or even developing a new product. Gone are the days when you just rely on email addresses to build a mailing list. At this time, we’re after understanding the needs and wants of each customer that gets added to your radar and making sure that the end goal is to have them sign up as your new client.
They say that in the near future, data is going to be more expensive than oil. Thus, the increase in privacy measures (read on Apple’s efforts to protect its users from Facebook’s data collection method for paid ads) because the technology just keeps on advancing and we have to put a hard stop to know at which point will your privacy be invaded with these data collection processes. Before it gets difficult for you to build a client database, start now and build your business with data.
If you need a social media marketer and a search engine optimization specialist to help you get started in building your database, turn to Virtual Assistant Talent. It is one of the reputable virtual assistant services providers in California that has been providing exceptional services to business owners across the country. Call 866-596-9041 to book an appointment today.