How Virtual Events Can Help Your Business
Webinars have long been existing for businesses that require interaction with multiple clients (or potential clients) coming from different states or countries. However, this practice has since evolved to multiple forms and platforms making live streaming the current trend in getting your message across to your audience real-time wherein interaction is made possible by live chats and/or video conferences. The demand for virtual events took a sharp upwards trend. In fact, video conferencing tool Zoom has skyrocketed to a whopping 369% increase in revenue coming from 2020.
Businesses, whether on a startup or enterprise level, have tried at one point to test the waters and launched a live stream in one of their platforms. Some succeeded, while some looked like they didn’t seem to know why they’re doing what they’re doing. Before you get started on hitting that “Go Live” button, you should set your goals as to why you’re doing a live stream.
Hosting virtual live events for your business can be beneficial for your business, let us tell you how:
- Inexpensive Way of Interacting With An Audience
All you need is to be in front of your computer or even on your phone, make sure your mic and camera are working, get a good background and lighting, and you can hit that “Go Live” button on whichever platform you choose to host your virtual live stream! Choose the platform where you have the most following if you’re just testing it out. You can either be on Facebook, Instagram, or YouTube as these platforms tend to have the most active audiences for live streaming.
As you see the number of people tuning in, you can just talk normally and ask them to interact with you via the live chat or comments section. This is a great tactic to get real-time feedback from your audience regarding their experiences or what they want to see next regarding your business services or goods. Just be attentive to the duration of your live stream as you might be having too much fun and not notice that you’ve gone past the usual 40 minutes to 1 hour mark which is the acceptable average duration for usual online live events.
- Showcase Your Services or Goods
While you can host a live stream to simply touch base with your clients, it is also a good venue for you to talk about your current business services or goods to let your live viewers know the latest updates about what your business offers. You can also drive traffic to your website for them to learn more and browse for what they need in their free time.
If you’re offering a service, randomly putting on a live stream showing how the service is being done also catches an audience’s attention and you can even answer their questions about the services LIVE! This would really help convert your audience who might have been considering your brand for the longest time but haven’t tried it out yet.
- Offer Exclusivity For VIP Clients
Once you’ve tried out hosting a live event for the general public, you can put an added value service for your loyal clients by inviting them to exclusive online live events wherein they can sign up to newsletters for additional discounts or promos and be the first to know about your latest updates about your business before it gets announced to the public.
By doing this, you can elevate the loyalty of your clients and even encourage the occasional customers to get on board with your loyalty programs to be able to attend these exclusive live events.
While you’re busy preparing for these high-level marketing practices, such as hosting a live event for your business, you can be rest assured that your Virtual Assistant Talent will support you in keeping your business running whether on the marketing side or your operations side (with the help of our Virtual Assistant program).
Looking forward to hosting your next live event? Hire a virtual assistant talent to help you! Call 866-596-9041 to hop on an initial consultation today!