Top Qualities of a Social Media Manager
Is having some knowledge on social media platforms enough to be considered as a social media manager? Content creation isn’t the only skill that a social media manager should champion. Aside from producing and publishing the content for your brand, your social media manager should be able to provide assistance for customer service, PR, and convert hot leads into sales. It’s safe to say that you would expect a social media manager to be wearing many hats (or crowns for that matter) and in your business’ social platforms, they are the kings or queens!
Aside from the technical skills that are measurable through examinations and certifications, it’s important to check the soft skills that can make or break the social media persona that would represent your brand. Here are some qualities that you should look for when hiring a social media manager for your brand:
Trends, Pop Culture, and Current Events Awareness
What’s the latest meme? Who’s the hero of the day or month? Is there a funny national holiday? Social media platforms revolve around trendy topics and subjects of pop culture references. Even the biggest news networks globally are now active on their respective social platforms making the younger and older generation alike to get news updates from Facebook status, Instagram post, or Tweets.
A social media manager must learn about topics that are brand-relevant to trend jack on when creating content for your brand and also when to pause all activities should there be any major global news affecting the world.
Good Business Acumen and Goal-oriented
Having a background in business management is definitely a plus but social media managers can make do with learning how your business works in order to represent your brand via social media networks and develop a media strategy that helps achieve your business goals on a monthly basis.
Acting like they own the business would help set the strategic way of delivering social media deliverables in a high-level marketing and providing business opportunities to your brand one post at a time.
Highly Efficient and Organized
Social media managers should be continuously working on producing deliverables in an organized manner since they will be handling the brand assets, content, copies, and performance reports for all available social media platforms. There are a lot of tools available that can be used to help save time in completing a routine task and help improve a day to day process.
Quick and adaptable to systems and tools make a social media manager excellent in their roles.
Data Analysis and Report Creation
Social media platforms provide different metrics and a lot of data which can be used to measure the performance of your weekly or monthly social platform efforts. Getting familiarized as to where to look for specific data so as to not get overwhelmed is a skill that a social media manager should know well and making sense out of that data would help your business learn if the current strategy is working or not.
Post performance reports can be done monthly and should be crafted in such a way that it meets the business objectives for the month and if they were exceeded or not and you need a social media manager who can analyze these metrics according to your business’ needs.
These skills are highly valuable for your next hunt in finding the best social media manager that will suit your brand and while they can’t be easily proven or seen in any resume, you can definitely monitor their performance for the first few months to know if they can deliver their task well.
Virtual Assistant Talent can help you in kick starting your social media campaigns with our always up-to-date social media strategies with experienced social media strategists to craft your social campaign for you. Just give us a call for an initial consultation and we’d be happy to put your brand in the next trending list.