8 Thanksgiving Online Marketing Tips
Huge holidays like Thanksgiving are a perfect time for small businesses to exhibit the human side of their brand and reach out to their customer base. We’ve put together these eight Thanksgiving online marketing tips for entrepreneurs so you can give your prospects all the holiday feels this Thanksgiving 2018.
And, with Black Friday coming up, find out what’s in for your next holiday marketing ideas using the following simple online marketing tips…
1. Send a personalized “Thank You” e-mail to your fans
Express your gratitude by sending out Thank You cards to your social media followers and customers wishing them Happy Holidays or Happy Thanksgiving. Thank them for working and doing business with you and also for their loyal following and participation on your social pages throughout the year.
2. Give out a free trial or an online store gift card
Another thoughtful way to thank your clients or customers is through a Thanksgiving promotion. For example, Virtual Assistant Talent usually gives a $50 OFF VA services promo for new monthly subscriptions. Any business can offer up this versatile gift this Thanksgiving season. Retailers can give online grocery store gift cards while service-based establishments like restaurants can offer a free Thanksgiving dinner. It’s all up to you!
3. Involve the audience in your online presence
One smart way to engage with your fans this Thanksgiving season is a “Share What You’re Thankful For” social media campaign. Ask them to share one or more things with a photo of what they’re grateful for this year.
This kind of engagement can revolve around users sending in snapshots of their family gathered around the table, before-after pictures of how they decorate for the holiday or even a time-lapse cooking video of their favorite turkey recipe!
Get people involved and share their real-life stories on your social media pages. Learn more about your audience for future targeted marketing.
4. Thanksgiving giveaways
A Social media virtual assistant can plan and design a Thanksgiving-theme marketing campaign to suit your business. Are you in the food industry? You can give away a home-delivered Thanksgiving dinner for the whole family. Among popular picks are Thanksgiving Basket Giveaway, Sample Giveaway, and Seasonal Giveaway (a free item of one of your signature products).
5. User-generated online games, trivia, contests
Fun and exciting challenges among other Thanksgiving marketing campaigns can quickly spread the word about your business. You can run a recipe contest that will attract your fans to join in or vote online. Utilize social media to spread the word about your contests and have the participants share their pieces with friends so they can get even more votes.
This gets more eyes on your brand and it’s the easiest way to collect names and email addresses from people who are interested in your business. Don’t forget to create a theme for your contest and come up with an eye-catching name.
6. Thanksgiving free downloads, guides, resources
Do you have a great holiday freebie to offer? Dedicate a landing page for a direct download. This can be a resource or any material that your customers can use. You can also provide one special item for your best clients.
People appreciate free gifts more than discounts or value propositions. By hiring a marketing virtual assistant, you can brainstorm with the VA on what freebies to offer. He or she can craft it for you and it can be an e-book, PDF, PowerPoint slides, etc. By offering a complimentary gift, you are encouraging them to become your brand ambassadors.
7. Get ready to market early
It’s always never too early to start getting ready. As early as now, identify your goals and discover the ways to differentiate your Thanksgiving marketing campaigns from the competition. Develop anticipation by letting your fans know that this year you have something special in store for them. Then, maintain the momentum and make it a week-long black Friday.
8. Be festive online with more quality visual content
More than 300 million photos are uploaded to social media every day. Grow your email list by hosting photo sweepstakes like a Thanksgiving Photo Upload Giveaway. Each day of the week, share an image or a status update submitted by your fans to your social media pages.
One of the most effective Thanksgiving marketing campaign ideas is to temporarily redesign your website or your company logo to your idea of the holiday celebration. Visitors equate the quality of your products and services with the quality of your marketing materials. If you print a professional postcard, for example, it will transfer that aura of quality to your products and services.
Website design and utilizing automation tools to market your business are just two of the virtual assistant services you can use for Thanksgiving marketing. The VA can set up autoresponders to send confirmation emails and schedule newsletters for the holiday season. He or she can also integrate Thanksgiving-themed marketing promotions with your social media accounts.
Make this Thanksgiving 2018 a special day to reflect on the things you are passionate about and highlight the feeling of gratitude to your customers and prospects… Do you think Thanksgiving is an important time of the year full of opportunities for small businesses? Let us know in the comments below!
If you need help in implementing these 8 Thanksgiving online marketing tips, turn to one of the most reliable virtual assistant companies in California, Virtual Assistant Talent. Call 1-866-596-9041 to hire highly qualified and trained virtual assistants who can help in your everyday tasks and objectives.
Virtual Assistant Talent is a top-notch virtual assistant staffing agency helping professionals from different industries such as real estate, insurance, small business, coaching/consulting, and executive leadership.
Reference:
shortstack.com
psprint.com
writtent.com
predictableprofits.com